#IMPRESSION VS CLICK PRO#

Number of People Who Subscribe To My Newsletter/Total Number of People Who Clicked My Ad x 100 = Conversion Rate Google analytics tools for tracking conversion rates and click-through rates

Number of Sales / Total Traffic to Site x 100 = Conversion Rateįinally, if I want to measure how many people subscribed to my newsletter after clicking my ad, the conversion rate formula will change to this:.

Similarly, if I want to calculate how many website visitors convert into paying customers, the conversion rate formula will look like this:

Total Number of Leads Collected/Total Traffic to Site x 100 = Conversion Rate.

It is important to note, however, that this formula will change slightly depending on the type of conversions you’re measuring.įor example, if you’re measuring the Conversion Rate of people visiting your website who turn into leads, the formula will be:

#IMPRESSION VS CLICK PRO#

Pro Tip: You can multiply this result by 100 to save some extra time calculating the percentage.

To calculate Conversion Rate, divide the total number of visitors to your website or landing page by the number of goals completed. That’s why it is important to know about the art of conversion marketing.įinally, Keller’s last point is that prioritizing CRO ( Conversion Rate Optimization), before optimizing web traffic-instead of the other way around-would have a greater impact on your business’ ROI and profitability. Secondly, Keller argues that it is significantly easier and takes less time to increase web conversions than it is to increase web traffic. – Broken lead gen forms or conversion flows. – Having website content which isn’t related to your products and services

– Attracting the wrong kind of traffic by targeting wrong keywords This can be the result of several issues: Why are conversion rates important?įor many marketers and entrepreneurs, conversion rates are the most important metric to monitor frequently, because it directly impacts their business’ overall sales and revenue.Ĭhris Keller from Bizible reinforces this idea and goes so far as to outline 3 reasons why website conversions are more important than web traffic.įirstly, Keller argues that more traffic doesn’t necessarily mean you’ll see a spike in sales. People Who Click Website from Blog Post/Total Number of Blog Post Visitors x 100 = Click-through Rateīut what about conversion rate and how does it compare to click-throughs? What is conversion rate?Ĭonversion rate is a metric, shown as a percentage that displays how many website visitors and app visitors complete an action out of the total number of visitors. In this case, I’ll look at the click-through rate, which will tell me how many people clicked the link to my website from my blog post, out of the total number of visitors to the blog post.

Say, I want to know how many people visit my website’s homepage after reading one of my blog posts. Pro Tip: Don’t forget to multiply your result by 100 to save some extra time calculating the percentage.Ĭalculating click-through rates isn’t exclusive to performance marketing channels such as Google Ads. the total number of people who saw the ad).įor example, let’s say your ad generated 100 clicks and was seen by 2,000 people during its campaign.ĬTR = 100 (Clicks) ÷ 2,000 (Impressions) = 0.05 x 100 (percentage) = 5% CTR To calculate the click-through rate on a paid ad, divide the total number of clicks on the ad by the total number of impressions (i.e. What’s the formula for calculating click-through rates? Therefore, start spending time in conducting keyword research that will ensure every paid ad is relevant to your ideal customer or target audience.

Impression vs click